A global campaign for the Xiaomi 15 series, created in partnership with Leica, introducing their new phone camera that does it all.
Shot over three demanding days in freezing, snowy Prague, the project brought together three distinct stories, each set in its own world and each showcasing a key feature of the phone. We couldn’t be prouder of the resilience and energy our crew brought to every frame.
The story begins at a train station, where the challenge was to fully dress and breathe life into the space with an international cast, two dozen supporting actors, and nearly 200 extras. From there, we moved to a rugby pitch, where two of Prague’s local teams competed in a muddy, mid-January match. Luckily, it was day one - sunny, almost spring-like - and with the support of a B-unit team, we stayed perfectly on schedule.
Finally, we finish on what became the most playful scene - a stylised fictional action movie set, complete with a rigged car on a gimbal, stunt choreography, and cinematic flair.
Thanks to the A-team that brought this to life: Jara Moravec, Filip Marek, Luboš Rezler, Kryštof Melka, Vojtěch Kálecký, Katarína Gramatová, Marek Volf, and many more.
This was our first collaboration with VST, and we’re already looking forward to what comes next.